“Personal brand” is a fairly new term, but the concept of building a media presence and social profile has been incredibly important in maintaining a successful career before social media came along and provided even more platforms from which to extend your profile.

From Davina McCall’s ‘Sex, Myths and the Menopause’ documentary to new research pointing to asthma treatments failing female sufferers, a momentum has started to better highlight the male skew in healthcare.

From Tesla’s clever marketing move from an all-leather car model to New Balance’s new lease of life, the powerful impact that PR can have on society is not to go unnoticed.