Sophie Attwood is a
Sophie Attwood is an award-winning global communications expert specialising in the health, beauty and wellness industries. With an unrivalled passion for authentic storytelling and an unwavering dedication to building solid foundations of integrity, Sophie has worked with countless brands to strengthen their reputation and elevate their profile - taking them to new heights of success.
“Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that.”
Francesca Ogiermann-White, Health and Beauty Editor-at-Large
In 2017, I founded SA Comms, a global communications agency that represents renowned brands, including St Tropez Tan, Marc Jacobs, and Colgate. I am Sophie Attwood, a highly sought-after strategist within the beauty, wellness, Medical Aesthetic and health markets.
Sophie Attwood was listed within the Management Today 35 Under 35 List, whose alumni includes Stella McCartney and Karen Blackett. For more than 20 years, Management Today has championed women in business through its 35 Women Under 35 list. The list features a mix of impressive, successful women in senior leadership positions across all areas of the business world, from investing and climate technology to wellness and beauty and healthcare advertising. Each of them has achieved extraordinary things in a remarkably short period of time – and still have more to accomplish.
“I’ve worked with hundreds of PRs but Sophie is just impossibly rare.”
In the dynamic realm of personal branding, a media presence is vital for career success. Beyond aesthetics, it’s about connecting with your audience through values and messaging.
In brand transformation, our words spark powerful change. Carefully chosen, they reshape perceptions and ignite positive shifts. Azori crafts a future of meaningful change through language and stories, catalyzing progress.
A decade ago, New Balance and Puma were affordable shoe makers. Now, New Balance shines as a top label, endorsed by stars like Rihanna. Jaden Smith’s collection for them exemplifies brand perception shift—thanks to PR magic.
There’s an argument to say that the appetite for celebrity wellness is waning. For me, it all comes down to authenticity. Among younger consumers, the appetite for influencer brands as a whole is slowing down drastically.
Beautiful PR: Finding your brand's heartbeat for authenticity in communication
Purchase Sophie's debut book, Beautiful PR
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